About protoindusty
Challenging the uniformity of the industrial age, the Arts and Crafts movement took the past and merged it with modernity. A renewal, a rebirth, a dialogue between the ages, a light embrace in the age of heavy machinery. Now a collection that teams past and future, giving life to creations that, in themselves, are a dialogue between eras, fabrics and styles.
Arts and Crafts, its history and its spirit, is the core of the A/W 21.22 collection. Simple shapes, botanical motifs, warm colours: a certain decorative idea that embraces everyday life. Between proto-industry and manual skills for a vision of contemporary passementerie. Between William Morris and the Pre-Raphaelites, for a mixture of symmetry and plant shapes.
Concept by Marta Martina (Superzoom) + Anna Magrin
Photography by Margherita Cecchini